REVIEW: Shu Uemura New Generation Eyelash S Curler

As many of you already know, Shu Uemura released their New Generation Eyelash S Curler and it’s been causing quite the buzz around the blog world, YouTube, and Asian beauty medias as well. For me, this lash curler was just okay — but, in theory, the design of the curler could have some good uses. Depending on what your lash needs are, this curler could prove to be a valuable tool. However, I think I prefer to stick with Shu’s regular favorite.


The New Generation Eyelash S Curler is marketed as an innovative curler that “fits any eye shape and offers precise application so that you can really emphasize parts of your lashes without pinching [the] skin.” Considering its “small structure without side-bars,” the new design is supposed to be more effective than the traditional design — in that it has unrestricted access, so that lashes don’t get left out. This curler does make it easier to get the pesky inner corner lashes. Also, without the side bars, there’s no pinching of the eyelid or the skin around where you’re clamping the curler.

The new S curler is smaller compared to the traditional curler; but, because of that, it takes multiple clamps along the lashline to curl your lashes. Also, since you’re re-clamping along the way, you don’t get a uniform curl along the lashline. Instead, one group of lashes could curl more than the others; or, another clump of lashes may not get curled enough. While not having side bars is supposed to be a plus, I find it hard to measure where you have lashes to curl and where you don’t. At least with the traditional curler, the side bars gave you some indication as to where you should being curling the lashes. Shu Uemura claims that the New Generation Eyelash S Curler is an important “addition to your make-up bag [because it] is compact and portable, [which] allows you to curl even the shortest of lashes due to its non-sidebar and angle of the padding.”

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The quality of the curler is really nice. It’s sturdy and reliable, and the grip is nice without feeling too loose or too stiff. I agree that this curler is portable and can be great for on-the-go people. However, if you don’t find the need to re-curl your lashes midway through the day, the portability of this curler doesn’t mean much. I find this curler useful for bonding your real lashes with fake ones (after the faux lashes have been glued on); or, for curling lashes at the ends that were left out by a traditional curler. In some cases, if I’m testing out a mascara that isn’t holding the curl well, I give my lashes a once-over with the S curler to give them extra oomph.

For the most part, I’d only recommend this curler if you’re a false lash wearer. For general, everyday curling, I would recommend Shu Uemura’s traditional eyelash curler. Its reputation stands for a reason and is worth the price. For those with flatter eyelids, I’d recommend the Shiseido eyelash curler. Of course there are cheaper alternatives at the American drugstores, as well as the Asian markets as well. When choosing a good eyelash curler, it depends on the curvature of your eyelids and what fits your eye shape comfortably. It’s a great tool to have with you in your makeup bag, because lifted and curled lashes can do wonders for your appearance!

Retails for $24.00 USD.
Made in Japan.

Face of the Week — feat. the Shiseido Sheer & Perfect Foundation

Just a quick face of the week/day post here — it’s been cloudy and rainy for a few days here, and I felt inspired to work on adding some glow to my makeup routine. Recently, I got a sample of the Giorgio Armani Fluid Sheer in #2, and I’m itching to get the full size. This was all the glow I needed while the weather in Texas transitions to fall.


Urban Decay B6 Vitamin-Infused Complexion Spray
To prep my skin for another dreary day, I sprayed the Urban Decay B6 Vitamin-Infused Complexion Spray onto my skin and patted it in. It’s marketed as a product that “contains the first patented, stabilized form of topical vitamin B6, which absorbs oil, minimizes pores and reduces redness.” Surprisingly, it calmed down my dry and irritated skin from the weather change; and, kept my skin looking and feeling happy throughout the day. I also sprayed it over my base makeup and I was pleased with the results.

Shiseido Sheer & Perfect Foundation & Giorgio Armani Fluid Sheer in #2
I mixed equal parts foundation + the fluid sheer and applied it to my face using the Real Techniques Expert Face Brush. The Fluid Sheers adds an “illuminating veil of radiance” that’s subtle, but makes a big impact on the overall look of your skin. This “unique, translucent formula is available in a range of versatile hues including makeup base shades, correcting shades, and radiance boosting shades.” #2 is perfect for adding luminosity, dewiness, and radiance without looking like a pageant queen, for sure.

Illamasqua Powder Blusher in “Katie” & the MAC 129 Blush Brush
Because I was having a lucky day and I could skip concealer, I went onto blush. I was in the mood for a super-pink blush to add onto the glowy base, so I opted for “Katie” and applied it with the MAC 129 Blush Brush. I’ve had this brush for nearly 10 years and it’s still going strong with proper care. It’s the brush I reach for the most when applying blush.


Shu Uemura Eyelash Curler, Shiseido Nourishing Mascara Base, & Fasio Hyper-Stay Mascara Magne-Plus Curl Long Mascara
Eye routine was kept simple, but I needed to secure the lashes. I used the KOJI lash curler for awhile and now I’m back to my Shu Uemura curler. It’s still the best and worth the money. With the replacement pad, I can use the same curler for like, 3 years. As usual, after curling, I applied the Shiseido Nourishing Mascara Base and just another Japanese mascara in current rotation. For my brows, I’m trying out the Etude House Brow Color. I got this on eBay from a Korean seller.

La Mer Lip Balm & Benefit Ultra Plush Lip Gloss in “A-Lister”
To continue on the simple routine, I applied the La Mer Lip Balm before applying my newest favorite gloss by Benefit — “A-Lister.” Nothing compliments glowing skin more than dewy lips. It’s such a clean and fresh way to keep your makeup simple — all the while looking sophisticated. I like the effortless look, and it was perfect for such a dreary and rainy for days.

The 5-Minute Face


NARS Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30
To begin my 5-minute face, I start by applying my trusty Anessa Perfect Essence Sunscreen and then apply the NARS Pure Radiant Tinted Moisturizer in “Terre Neuve.” This is a re-purchase item for me and I got a the newest lightest shade 00 “Terre Neuve” this time around. Applying a tinted moisturizer as a base for a 5-minute face is perfect for natural coverage and evening out of the skin. Because it applies so easily and quickly with minimal blending action, it’s great for when you’re on-the-go or in a hurry in the mornings.

Benefit Ooh La Lift
To brighten the under-eye area, I applied the Benefit Ooh La Lift and blended it in using a small synthetic buffing brush. I have a separate review coming up on this product, and I highly recommend it for brightening and prepping the under-eye area. You can see it in action in my recent Full Face of the Day post.

Illamasqua Powder Blusher – “Katie”
For blush, I’ve rotated out of my usual blush “Well Dressed” by MAC and am back to my Illamasqua Powder Blusher in “Katie,” which is just another cool-toned baby pink shade. It’s smooth and buttery and doesn’t take much effort to blend. Every time I take a long break from these blushes and I come back, I’m reminded how great it is. Totally recommend.

Urban Decay 24/7 Glide-On Eye Pencil in “Demolition” & Random Japanese Eyebrow Pencil
For some definition along my lashline (lower and upper), I used Urban Decay’s 24/7 Glide-On Eye Pencil in “Demolition” and smoked out the ends to make it look more natural. For my brows, I used a random eyebrow pencil that I bought at the Asian market. It doesn’t really have a name but claims to be able to hold for 24-hours. It’s very long-lasting, but I can’t say that it lasts for 24-hours since I don’t ever leave my makeup on for 24-hours! The pencil is just waxy enough to give me color and keep the eyebrow hairs in place. So far, I really like it.

Shiseido Majolica Majorca Lash Bone Black Fiber & Kiss Me Heroine Volume and Curl Mascara
It’s pretty self-explanatory what my eyelash routine normally is. I curl my lashes with the Shu Uemura Eyelash Curler, which I like much better than the Shiseido Eyelash Curler. The Shu curler fits my lid shape better without pinching and pulling. The Shiseido curler is too flat and I find it uncomfortable to use. For the lips (not pictured), I just applied the La Mer Lip Balm and headed out the door. :)

What do you wear when you’ve got 5 minutes?

Haul: Makeup Retail Therapy

Every day is a “haul-iday” in makeup land. What do you guys think? :)

It’s a modest haul and nothing extravagant. But my excuse to myself was: I need to pick up things I need (and while I’m out and about, I’ll just have a look around). In my defense, I really did need more of my trusty Neutrogena eye makeup remover and I really did need my Cetaphil soap. Recently, I randomly switched over from their liquid cleanser to the bar soap one and I’m totally loving Cetaphil in a whole ‘nother way.

My old eyelash curler was the Shu Uemura one – which I’ve been dedicated to for the past 10 years. It’s held up well because I just replaced the rubber pads and I was too stingy to pay the $20 for a stupid eyelash curler, haha. And FINALLY, it was time to part with it because it was just old and I’m ashamed to admit that I hadn’t replaced it this whole time. So after going back and forth with what I wanted to do, I gave into purchasing and new eyelash curler for yet another $20. But I do have to say that I like that it’s a dark gray (but shiny) color; and it’s just nice to have a new tool.

My favorite purchase is the NARS tinted moisturizer. I’ve been drooling over pictures of this product online for months, and even though that sounds totally creepy, I’ve been waiting for it be available in stores. When I was innocently “picking things up that I ‘needed,'” I saw the Sephora sales associate putting them out on display. The testers weren’t even put out yet, so I creeped around the corner pretending to look at other things. When she asked if I needed help with anything, I asked to play with the testers, lol. I know that sounds so obsessive, but she was nice enough to let me color-swatch and I was instantly sold. :)

And, the best part of today is FREE stuff. Actually, it wasn’t totally free since it takes some dollars spent to rack up some major reward points.

I scored the Tarte set for my 500-points Beauty Insider reward. I’ve been saving my points because nothing had appealed to me for months. But I’m glad I saved because I love everything in this set!

This was my free gift at Ulta for the quarterly reward thing. This retails for $20 so it’s not too shabby. I haven’t tried this brand and normally I don’t gofor leave-intreatments. But I’m eager to try it since my hair has been getting super long, so I’ll report back soon.

Here is everything unpackaged and looking pretty. Oh yea, I got a nail polish too. It’s taken me awhile to purchase Butter London polishes because of the price. But I bought the color “Trout Pout” from the Spring line because YouTube made me do it. I’m going to take this baby with me to the nail salon when I go in for a pedicure – woohoo!

Review on the tinted moisturizer will be coming up soon. I’m going to be trying it out for the next few weeks; however, let me just forewarn you that I have ridiculously high expectations for base makeup and I normally don’t even stick with wearing tinted moisturizers unless they totally wow me. I will be comparing this to the famoulsy popular Laura Mercier one. We shall see.

What did you guys buy this weekend?

*Pictures taken using CANON POWERSHOT SD1300 IS DIGITAL ELPH (12.1 Megapixels)