As many of you already know, Shu Uemura released their New Generation Eyelash S Curler and it’s been causing quite the buzz around the blog world, YouTube, and Asian beauty medias as well. For me, this lash curler was just okay — but, in theory, the design of the curler could have some good uses. Depending on what your lash needs are, this curler could prove to be a valuable tool. However, I think I prefer to stick with Shu’s regular favorite.
The New Generation Eyelash S Curler is marketed as an innovative curler that “fits any eye shape and offers precise application so that you can really emphasize parts of your lashes without pinching [the] skin.” Considering its “small structure without side-bars,” the new design is supposed to be more effective than the traditional design — in that it has unrestricted access, so that lashes don’t get left out. This curler does make it easier to get the pesky inner corner lashes. Also, without the side bars, there’s no pinching of the eyelid or the skin around where you’re clamping the curler.
The new S curler is smaller compared to the traditional curler; but, because of that, it takes multiple clamps along the lashline to curl your lashes. Also, since you’re re-clamping along the way, you don’t get a uniform curl along the lashline. Instead, one group of lashes could curl more than the others; or, another clump of lashes may not get curled enough. While not having side bars is supposed to be a plus, I find it hard to measure where you have lashes to curl and where you don’t. At least with the traditional curler, the side bars gave you some indication as to where you should being curling the lashes. Shu Uemura claims that the New Generation Eyelash S Curler is an important “addition to your make-up bag [because it] is compact and portable, [which] allows you to curl even the shortest of lashes due to its non-sidebar and angle of the padding.”
The quality of the curler is really nice. It’s sturdy and reliable, and the grip is nice without feeling too loose or too stiff. I agree that this curler is portable and can be great for on-the-go people. However, if you don’t find the need to re-curl your lashes midway through the day, the portability of this curler doesn’t mean much. I find this curler useful for bonding your real lashes with fake ones (after the faux lashes have been glued on); or, for curling lashes at the ends that were left out by a traditional curler. In some cases, if I’m testing out a mascara that isn’t holding the curl well, I give my lashes a once-over with the S curler to give them extra oomph.
For the most part, I’d only recommend this curler if you’re a false lash wearer. For general, everyday curling, I would recommend Shu Uemura’s traditional eyelash curler. Its reputation stands for a reason and is worth the price. For those with flatter eyelids, I’d recommend the Shiseido eyelash curler. Of course there are cheaper alternatives at the American drugstores, as well as the Asian markets as well. When choosing a good eyelash curler, it depends on the curvature of your eyelids and what fits your eye shape comfortably. It’s a great tool to have with you in your makeup bag, because lifted and curled lashes can do wonders for your appearance!
Retails for $24.00 USD.
Made in Japan.