REVIEW: Bobbi Brown Luminous Moisturizing Foundation

Lately, I’ve been obsessed with Bobbi Brown products. I’ve glossed over her line before but never took the time to really learn about any of her products. When I was younger, I thought the line was boring and “old lady,” lol. Of course, when I was younger, I didn’t know what I was doing or what quality truly meant either!

Let me introduce to you the Bobbi Brown Luminous Moisturizing Foundation. Previously, I wrote about the Extra Repair Foundation – which is great for fall and winter months. I thought that this foundation would fall into that category because of its moisturizing properties. However, it doesn’t make me greasey and I love the finish.

This is a great, all-around, everyday foundation. I say this because it’s easy to apply, very low-maintenance, and performs to the same level every time I apply it. It’s very fuss-free, which for me, means that I can apply it everyday without having to worry about which brush to use, whether it’s going to wear off during the day, or how many times I’m going to need to blot.

The glass packaging is cute and compact, but the foundation doesn’t come with a pump. I would say that THIS is my biggest gripe. It just makes everything overall messy – I hate pouring it out onto the back of my hand, because most of the time, I pour too much out. Another gripe with the packaging is that the opening gets gunky because foundation will collect and dry around the opening. Bleh.

Bobbi Brown’s Luminous Moisturizing Foundation is described as a “super-moisturizing formula [that] gives skin a soft, healthy, even-toned glow as it helps reverse the visible signs of aging.” It claims to be “formulated with a natural collagen boosting, skin firming blend of Hexapeptides and Milk Thistle Extract.”

The main purpose of this formula is to “soften fine lines and imperfections” to make “Skin look and feel refreshed, renewed and beautifully luminous.” The scent reminds me of gentle herbs – it smells good, natural; not in a floral, laundry kind of way though (thank goodness). The smell is kind of lavender-ish, I think. It’s very pleasant and I have no complaints about it.

My Bobbi Brown shade is Sand (2). Like I’ve mentioned before, Bobbi Brown provides a wide range of shades. Her philosophy is to create yellow/golden-toned foundations, so this is a great line for Asian skin tones, those with really pale skin tones, and those with darker skin tones. She provides a great range of in between colors as well. Generally, the warmth of her formulations blends well into the skin and I believe the yellow tones help counteract the redness even better.

Coverage is roughly medium – however, it can be sheered out (using a bueaty blender) or buildable when packed onto problem areas (using a synthetic buffing brush). Overall, I like the customizable coverage because we can’t always have “good skin days.” Wear time is good for a moisturizing foundation but it isn’t the longest lasting – although it doesn’t claim to be. It’s very soothing and gentle on the skin; and I like to use this when my skin is irritated and not being responsive towards products.

I recommend this over the Extra Repair Foundation and prefer to use this on days when I’m in the mood for a liquid foundation and not a BB cream or tinted moisturizer. Although oil does break through halfway through the day, I just blot and move on and it doesn’t bother me. The finish is luminous but not shiny or overly dewy, which I like because sometimes I feel that dewy formulas can be mistaken for oiliness.

I don’t tend to powder, but if I feel like it, I dust some on over my t-zone. For those having difficulties with color matching for foundations, give Bobbi’s line a try and ask for a sample.

Made in Canada.
1 fl. oz.
Retails for $46.00

*Quotes extracted from