My newest gem is the Shiseido ‘Urban Environment’ Tinted UV Protector Broad Spectrum SPF 43. This has been newly added to the Shiseido Urban Environment range. This “advanced protection” sunscreen is tinted, and is marketed as a “tinted UV protector” that also helps to create a “flawless complexion.”
Considered to be “a Shiseido innovation that will change the way your skin is protected,” this is entirely different from your average sunscreen. The “sheer, hydrating and oil-free tinted cream brilliantly defends your skin against UV rays and environmental aggressors while blending flawlessly.” It “gives the skin a hint of color for a glowing, healthy-looking complexion.”
Features and benefits:
– Contains SuperVeil-UV 360, offering comprehensive protection of the skin’s surface as Profense CEL protects cells and DNA and helps inhibit enzyme activity, which are the causes of wrinkles and uneven skin tone.
– Thiotaurine and rose apple leaf extract are effective in inhibiting oxidation caused by external environmental factors.
– Can be used as a makeup base for a beautiful foundation finish.
– Water-resistant for up to 40 minutes but easily removable with regular cleanser.
This is an excellent product for those who are interested in anti-aging and sun protection; and, especially for those who are concerned about all those issues but don’t want to layer a million products on in the morning. This is sunscreen (with an SPF 43) and is tinted at the same time to give you some coverage. It conceals pores, redness, and uneven pigmentation right away. The moussey texture blends easily and absorbs quickly. It’s a 2-in-1 much like your BB creams out on the market — but with less coverage. Instead, I believe this acts more like a CC cream — as it corrects and evens out pigmentation more than anything else. This comes in 3 self-adjusting shades; I purchased shade 1.
It’s the fastest way to achieve sun protection, anti-aging protection, and a natural complexion that doesn’t look too flat or matte. After a layer of this, I proceed (very quickly) to additional concealing if I need it, and then I dust on some powder down my t-zone, and add blush to my cheeks. This base makeup takes roughly 2-3 minutes. For days you need extra coverage, you can start with this and then add foundation on top. It doesn’t disturb anything additional; and, what’s great is that you skip sunscreen.
This would be great for the summer and I really love the texture and finish. It’s so easy to use and is fool-proof; I highly recommend it!
Made in USA.
Retails for $30.00 USD.