Since experimenting outside of my trusty Majorica Majorca Lash Expander Frame Plus mascara, I’ve tried and reviewed various Japanese mascaras on this blog. I do it rarely because I’m notoriously picky about mascara because I’ve been cursed with short, sparse, Asian lashes! For me, it’s important that I get LIFT and CURL before I get length and volume. Most Western mascaras will make my lashes droop and fall down after curling – no matter how fancy the mascara is. Before applying any mascara, I always use the Shiseido mascara base – which has worked wonders and has protected my lashes from harsh, drying, waterproof formulas.
My newest obsession is the Kiss Me Heroine Volume and Curl Mascara that I recently picked up at an Asian grocery chain. Honestly, ordering it on eBay probably would’ve been a cheaper option, but I wanted it right then and there rather than waiting for it to come in the mail! :) I opted for the volume and curl option rather than the lengthen and curl. In my experience, Japanese mascaras that have “lengthen and curl” in its title will do just that and nothing more. I always have to layer on another mascara for more oomph.
The Kiss Me Heroine Volume and Curl Mascara is great and has temporarily replaced my current Japanese mascara – the Fasio Curl Lock Mascara. The wand of the Kiss Me mascara is tapered and much more manageable because it’s thin and small – albeit it does not spare any bristles. For Asians, when you don’t have a lot of actual lashes to work with, attempting to maneuver a big, fat, dense brush is frustrating because it will only end up transferring product onto the lids and beyond. The concentrated brush is the best feature of this mascara.
The formula is what makes this mascara – obviously. The glossy black finish is pretty but not in an obnoxious way. It holds the curl immensely through rain or shine, and doesn’t smudge or flake off throughout the day. Occasionally, I will still layer a mascara on top if I feel like it, but the volume this mascara provides is still good – although it can get clumpy if you’re not careful. The formula is initially wet on application but dries quickly – I assume to capture the angle of the curl, lol.
Like ALL curl-holding Japanese mascaras, this is difficult to remove. I believe Kiss Me sells a separate remover for this high-power mascara, but if you’re unable to get a hold of one (like me), I suggest using Lancome Bi-Facil or the Neutrogena Eye Makeup Remover and following it with a cleansing oil.
I highly recommend this, especially if you need a mascara that holds the curl. If there isn’t an Asian market around you and your store doesn’t carry beauty products, I suggest hunting it down via eBay because there’s some reliable sellers who carry this product!
Made in Japan.